Master Website Traffic Optimization
Learning to drive quality traffic isn't about tricks or shortcuts. It's about understanding how people actually find and interact with websites.
Our program teaches you the practical skills Bulgarian businesses need right now. You'll work with real analytics, actual user behavior data, and proven methods that adapt as the web changes.
How We Actually Teach This
Traffic optimization sounds technical, but it's really about connecting with people. Here's what makes our approach different from watching random tutorials online.
Real Data, Real Decisions
You'll analyze traffic from actual Bulgarian websites. We don't use sanitized textbook examples.
Learning to spot patterns in messy, real-world data is the only way to get good at this.
Tools That Matter
We focus on platforms Bulgarian businesses actually use. Google Analytics, Search Console, and a few specialized tools that won't break a startup's budget.
You'll know which metrics matter and which ones are just noise.
Test, Learn, Adjust
Every week includes experiments. Small tests that show you what works and what's just popular advice that doesn't pan out.
This is how professionals develop instincts for traffic optimization.
What You'll Actually Learn
The program covers everything from understanding search intent to technical optimization. But more importantly, you'll learn how to think about traffic as part of a broader business strategy.
Analytics Foundations
Setting up proper tracking, understanding user journeys, and learning which metrics actually predict business outcomes. We spend time on this because bad data leads to bad decisions.
Search Visibility
How search engines evaluate content, technical factors that affect ranking, and creating pages that serve both users and algorithms. This includes Bulgarian-specific search behavior patterns.
Content Strategy
Building content that attracts qualified visitors. You'll learn topic research, content structure, and how to measure whether your content actually drives business results.
Technical Optimization
Page speed, mobile experience, structured data, and crawlability. The technical side matters more than ever, and you'll understand how to prioritize improvements.
Campaign Project
Apply everything to a real optimization challenge. You'll present your analysis, recommendations, and results to the group. This becomes portfolio work for potential employers.
Join the Next Session
Our next cohort begins in August 2026. Classes meet twice weekly in the evenings, with weekend workshops for hands-on projects. We keep groups small so everyone gets individual feedback on their work.
In-person sessions held in Vratsa with livestream option for remote participants